MALP Business Building Seminar
Thursday, August 20, 2026 from 1:00 PM – 4:00 PM
Renaissance Hotel @ Patriot Place, Foxboro, MA
Featuring: Roger Phelps
Roger Phelps Consulting, LLC , Norfolk, VA
SPONSORED BY
CARMYN | GREENWORKS | SITE ONE | UNILOCK
Roots & Reputation: Building a Business Culture That Grows Champions
Ready to move beyond daily operations and invest in the two assets that drive sustainable growth?
- A strong company culture
- A pipeline of empowered, self-directed talent
Designed and built for company owners and key managers, this interactive seminar features three connected sessions:
Culture Is Not a Poster - It’s a Root System
Learn what culture really is: not what you say, but what you do, tolerate, and celebrate, and how to intentionally build it into your organization.
From Dependent to Empowered
Discover the cost of owner bottlenecks, the three employee archetypes found in every landscape company, and coaching strategies that develop initiative, critical thinking, and accountability.
Building a Mentorship Engine
Learn how to create an effective mentorship program, develop strong mentees, and build a culture where top performers help grow future leaders.
Top Takeaways
Expect practical insights, real-world stories, and actionable tools, including:
- A framework for intentionally building company culture
- Strategies for using culture as a competitive advantage
- Leadership approaches for the three employee archetypes
- Coaching rhythms that build autonomy and problem-solving skills
- A mentorship structure you can implement immediately
- Three specific commitments to put into action within 30 days
About Our Presenter
Roger Phelps is currently the CEO and chief consultant for Roger Phelps Consulting, LLC where he focuses on helping associations and companies in leadership and team development, brand development and communication, strategic partnerships, and customizing brand stories against targeted audiences while making connections through creative storytelling in dynamic and changing environments.
He served as the STIHL Inc. Corporate Communications Manager for 23 years where he was responsible for creating and telling the STIHL brand story through public relations, integrated event marketing, strategic partnerships, influencer management and social media.
He attended the U.S. Naval Academy and served 10 years in the U.S. Navy attaining the rank of Lieutenant Commander. He was an instructor and member of the National Association of State Park Directors Leadership School Board of Regents for 15 years, served on the National Association of Landscape Professionals Foundation Board of Directors, and the Professional Grounds Management Society Board of Directors.
Pricing
Attendee Fees
Before July 30 / After July 30
MALP Members $159.00 / $199.00
Non-Members/Guests $199.00 / $229.00
Sponsorship Investment – $1,500
To maximize sponsor visibility and attendee engagement, we have intentionally limited the number of sponsorship opportunities for this event.
Position your company in front of landscape industry owners, executives, and key managers who are actively investing in the growth of their businesses. The seminar's interactive format gives sponsors a unique opportunity to engage directly with attendees throughout the educational program, networking breaks, and reception.
Sponsorship includes:
Prominent logo recognition before, during, and after the event through the MALP website, email campaigns, social media, newsletters, and event materials.
- Registration and full event access for two company representatives
- Post-event attendee contact list
- Direct networking opportunities with industry decision-makers and business leaders
