MALP Dinner Meeting
Wednesday, January 21, 2026
Natick Elks Lodge • 95 Speen Street • Natick, MA
Growing Your Landscape Business
with AI & Social Media
Artificial Intelligence and social media are reshaping how landscape companies market, sell, and operate their business. MALP members George and Jake Egan will share the practical tools, workflows, and strategies they use to modernize their business and elevate their brand.
You will learn how AI can streamline proposals, communication, training, and internal processes, while also seeing how Egan Landscape Group creates impactful social media content, targets key customer personas, and turns everyday job sites into powerful marketing opportunities. They’ll also demonstrate how AI tools make content creation dramatically faster and easier, even for teams with limited technical skills.
You’ll take away modern tools, content strategies and real-world applications to attract better clients, improve internal efficiency, and build a modern, recognizable brand in 2026.

George Egan, President
Jake Egan, Director of Revenue
Egan Landscape Group
Plymouth, MA
George and Jake Egan of Egan Landscape Group bring a modern, systems-driven approach to the green industry. George, President of the company, focuses on leadership, operational excellence, and the integration of AI-driven tools to improve communication, training, and efficiency. Jake, the company’s Director of Revenue, oversees sales performance, process consistency, and team development while also serving as one of Egan’s key social media personalities—known for property walk-throughs and educational content that showcases the company’s work and culture. Together, they provide practical, real-world strategies for landscape companies looking to modernize and grow.
SCHEDULE
4:00 p.m. Doors Open
5:00 p.m. Educational Presentation
6:00 p.m. Buffet Dinner
Calling all volunteers!
Looking to make a real impact in our industry? Volunteer to serve on an MALP committee, or the board of directors. You’ll help shape the direction, growth, and success of our association while building valuable leadership experience and connections. If you’re interested, please reach out any MALP board member, or your management team: Admin@mlp-mclp.org.