Growing Sales: Real- World Strategies to Win More Work 

Join us for a practical seminar built exclusively for landscape company owners, account managers, and business developers who want to sharpen their sales approach and grow revenue with intention. Whether you're the owner-operator juggling everything (including selling!), an account manager trying to grow your book of business, or a business developer chasing new deals — this session is for you.

Led by Billy Butts, MCLP, an industry leader who’s been in your shoes, this seminar will break down what great sales looks like in the real world — no gimmicks, just field-tested strategies that work. We’ll talk about:

• Easy-to-apply sales best practices for each role
• How to build your personal brand so clients remember and trust you
• The real value of networking (and how to actually enjoy it)
• Tips for closing the deal without the pressure

Expect straight talk, relatable stories, and plenty of sales tactics you can use every day. Whether you're new to sales or just want to sharpen your edge, you’ll leave feeling motivated and prepared to sell smarter and close more work.

About our presenter

Billy Butts, MCLP

Vice President of Client Relations & Sales 
Outdoor Pride Landscape and Snow Management 
Manchester, New Hampshire

Billy Butts brings 37 years of experience in the commercial landscape and snow management industry in the Metro Boston area. Throughout his career, he has held leadership roles from General Manager to Vice President with local, regional, and national firms. Since 2017, Billy has served as VP of Client Relations and Sales at Outdoor Pride, where he’s helped triple business growth and secure over $200M in contract extensions. Known for building strong client relationships and mentoring team members, Billy thrives on helping others succeed. He's a passionate networker, active in industry associations, and co-hosts the Sales Talk Show podcast — a nonprofit venture for sales professionals in the green industry. A committed volunteer, Billy chairs the advisory board at Essex North Shore Technical School and mentors future industry talent. A UMass Dartmouth graduate and MCLP-certified professional, he enjoys golfing, beach time with his family, and cheering on the Patriots.

SCHEDULE

1:30 PM Registration & Networking

2:00 - 4:00 PM Business-Building Seminar

4:00 - 5:00 PM  Networking Reception 

Sponsorship Opportunities 

Join leaders from the region’s top companies who are shaping the future of the landscape industry. Showcase your commitment to industry excellence and support vital professional education by becoming a sponsor today. 

Gold - $1500 – Exclusive opportunity includes display table, 2 complimentary tickets, logo recognition before, during and after event, as well as brief introduction at the start of the meeting. 

Silver - $750 - Includes display table, 1 complimentary ticket, logo recognition before, during and after event. 

Bronze - $500 - Includes display table, logo recognition before, during and after event. 

Attendee Registration 

Before August 1                                                     After August 1 

MALP Member  $129.00                                            $159.00 

Non-Member/Guest $159.00                                     $179.00 

Registration includes business seminar, networking reception with hearty appetizers, drink ticket, and a cash bar.