
Growing Sales:
Real-World Strategies to Win More Work
Join us for a practical seminar built exclusively for landscape company owners, account managers, and business developers who want to sharpen their sales approach and grow revenue with intention. Whether you're the owner-operator juggling everything (including selling!), an account manager trying to grow your book of business, or a business developer chasing new deals — this session is for you.
Led by Billy Butts, MCLP, an industry leader who’s been in your shoes, this seminar will break down what great sales looks like in the real world — no gimmicks, just field-tested strategies that work. We’ll talk about:
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Easy-to-apply sales best practices for each role
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How to build your personal brand so clients remember and trust you
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The real value of networking (and how to actually enjoy it)
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Tips for closing the deal without the pressure
Expect straight talk, relatable stories, and plenty of sales tactics you can use every day. Whether you're new to sales or just want to sharpen your edge, you’ll leave feeling motivated and prepared to sell smarter and close more work.
WITH SPONSORSHIP SUPPORT FROM:
Bobcat of South Shore | Boss by Integra | Site One Landscape Supply

ATTENDEE REGISTRATION
Before August 1 |
After August 1 |
MALP Member $129.00 |
MALP Member $159.00 |
Non-Member/Guest $159.00 |
Non-Member/Guest $179.00 |
Registration includes seminar and networking reception with hearty appetizers, drink ticket, and cash bar.
ABOUT OUR SPEAKER
Billy Butts, MCLP
Vice President of Client Relations & Sales
Outdoor Pride Landscape and Snow Management
Manchester, New Hampshire
Billy Butts brings 37 years of experience in the commercial landscape and snow management industry in the Metro Boston area. Throughout his career, he has held leadership roles from General Manager to Vice President with local, regional, and national firms. Since 2017, Billy has served as VP of Client Relations and Sales at Outdoor Pride, where he’s helped triple business growth and secure over $200M in contract extensions. Known for building strong client relationships and mentoring team members.